After the rise in MTV (1992) Andrew Goodwin wrote a book which identified a number of key features that distinguishes music video as a form. These include:
- Relationship between the lyrics and the visuals. Our music video has the link of rejection and feeling unloved because of the scenes of the couple together and then him alone in the same setting.
- Relationship between the music and the visuals. The music has a slow, steady pace to it and so does our video. We do not use many fast cuts or flash editing. Also, at the start of our video the person is playing guitar in time with the music.
- Genres having their own music style. Our music video fits with our genre because of the instrument we have focused on (guitar) and because the clothes the main character is wearing is an alternative rock style (jeans, jacket).
- There is an ongoing demand on part of the record company for many close-ups of the main artist. We use many close-ups of the main character's face in our video, particularly in the lecture theatre scene when he is singing the song to display his emotion and also to tell the record through what he looks like.
- Iconography developed by the artist that might become part of their image. There is a focus on a guitar at the beginning in the bedroom in the video to emphasise genre.
- Reference to voyeurism in the treatment of women and also in systems of looking. We see Shannon being wanted by Ally through out the lecture theatre scene (flashbacks in the background) and him coming back to the same places they went as a couple.
- Inter-textual references. We focus on the use of phones through our characters using them to try and contact each other or ignore each other.
In my textual analysis's that I have completed on professional videos I believe that I have considered all seven points that Goodwin made and carefully considered whether they include all of these things.
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