Target Audience Research

To gather information about our target audience, we decided to play the song to as many people as possible, from all different age groups. We then asked them to fill out our own questionnaire, because this way the information we would collect would be relevent to us because we thought of the questions. We would gain quantative data that is easy to organise. This was the questionnaire we created:

Age:               10-20             20-30             30-40             40-50             50-60

Favourite genera of music:

Hip-Hop / R&B                         -

Alternative Rock / Folk            -

Rock / Metal                             -

Jazz / Classical                        -

Dub step / Electro                   -

Pop / Dance                            -

Other…                                    -

Do you like Erick Baker’s song?

Yes                  No

Would you like to listen to more of his music?

Yes                  No

What age do you think the main audience of the song is? (tick as many as you like)

10-20             20-30             30-40             40-50             50-60             60+

What gender do you think the song is aimed at most?
Male              Female            Both male and female