Digipaks

A digipak is a patented style of a CD, DVD or Blue Ray packaging. Digipak's typically have a gatefold paperboard or card stock outer binding, with one or more platic trays capable of holding a CD or DVD.

Call Sheet and Time Line

Director: Danny, Shannon, Leah and Ally

Actors: Ally and Shannon

Camera: Danny, Shannon, Leah and Ally

Props: Guitar, Phones, Projector

Locations: Ally's bedroom, outside Ally's house, Bus stop, Media room, Lecture theatre, Cutteslowe park,  Brasenose Drive, Kidlington

Costumes: Shannon 1: Ugg boots, black leggings, white vest, black top, beige jacket, scarf.
Shannon 2: Black shoes, denim jeans, white top, beige jacket, scarf.
Ally 1: Black & white shoes, beige chino's and red blue, white checked shirt.
Ally 2: Gray shoes, brown chino's, blue and red striped top.
Ally 3: Black & white shoes, beige chino's, black top, white sweatshirt, navy gillet.
Ally 4: Blue shoes, denim jeans, white top, blue jacket, navy gillet.

0.00-0.14: Danny's Bedroom
0.14-0.23: Lecture theatre
0.23-0.32: Ally's front door and driveway
0.32-0.38: Brasenose Drive, Kidlington
0.38-0.41: Cutteslowe park
0.41-1.02: Lyne Road, Kidlington
1.02-1.09: English classroom
1.09-1.19: Lecture theatre
1.19-1.36: Cutteslowe park
1.36-2.00: Lecture theatre
2.00-2.19: Cutteslowe park
2.19-2.25: Lecture theatre
2.25-3.18: Cutteslowe park
3.18-3.28: Lecture theatre
3.28-3.40: Cutteslowe park
3.40-4.14: Lecture theatre
4.14-4.46: Cutteslowe park

Storyboard

We created our storyboard with real images of what we are planning to film and some images from google images. We made it on Microsoft Publisher and when we had finished, we saved it as a picture and we have all uploaded it onto our blogs. This has a clear context of being rejected. The phone scene that we have decided to include shows him trying to ring an ex-girlfriend and her clearly ignoring it. The scene of Ally in the lecture theatre with images behind him of him and Shannon together happy shows that he is looking back on time of them two together and him now being alone. The dark lighting all around him shows the mise-en-scene of the sad and heartbroken mood of our music video.

We can refer back to our storyboard when we are filming, and we can change things if we need to.

Location shots

House

We chose one of our houses because it had a big open space outside so we had room to film. Also, because it follows a scene in a bedroom of the main character playing guitar, and after we have him walking down the street to show time passing, him coming out of the house creates a narrative.


Walking down the road

We used the street that the house was on, so we could film the character walking from his house down the street without a change of scene. This creates realism. We also liked the appearance of this street better than others because it had nice scenery e.g. tree's and bushes. We used the long street so we could include the jump shots of him being further and further down the street, this suggests time is passing him by.

Lecture Theatre

We used the lecture theatre in school because it had no windows therefore we could get the room very dark to fit the mise-en-scene of our music video. We also had space to use the projector and the big screen for the use of flashbacks behind Ally (which emphasises rejection) and this is the setting we wanted to portray. We had the idea of doing this particular scene because of one of the music videos by 'The Script' called 'Breakeven' which had a simular concept to our song.

Bus Stop



We looked at many bus stops around where we live, we chose this one because it looked the most presentable, it didn't have any graffiti etc. It will also let the audience know that he is travelling somewhere alone.

Sofa scene receiving phone call

We decided to film this scene on a sofa in a house because this again, creates realism of a real girl rejecting a phone call. The was also lots of space around the sofa so we could film from many different angles to see what looks most proffesional.

Park by the pond

We filmed the flashbacks and alone shots of the characters in a park by a pond because it is a romantic setting and this will make it obvious to the audience that they were once together. It also fits with the idea of him coming back here alone with black and white editing to create the feeling of rejection and loneliness.

Video of inspiration

The Script - Breakeven

This particular video gave us many of ideas for our own music video. We thought the black and white editing looking very effective in emphasising the genre and the mood of the song. When he is thinking of the girl he loves, the lighting is very bright and she looks very happy - this gave us the idea of using flashbacks of Ally and the girl he loved but broke his heart. We used bright lighting for these flashbacks too. 

The lead singer of The Script, Danny O'Donoghue is sat in a dark room by himself with a projector shining the light on his face. This influenced us to do cuts through out our music video of Ally in the lecture theatre by himself. We used the same mise-en-scene of the dark room. Behind him is a video of his and Shannon's happy memories so it makes it clear he is sad about not being with her.

Mood Board

This mood board represents our music video because it has many of the genre conventions that an alternative rock video would include.

It has a picture of a guitar and someone playing the piano because instruments are a large part of this genre, also the guitar links with the first scene of our music video that shows the main character playing a guitar. The picture of an urban city at night because we found from our research, that many alternative rock videos are filmed in urban areas. It has a picture of a pond which is where we are going to film the couple being together and him returning to the same place that they used to go. We chose a pond as the setting because it represents love and romance. There is a picture of a man sitting alone on a bench and a man standing alone by a sunset, this is because this represents the loneliness and heartbreak that our main character is feeling. I have included a picture of the band 'The Script' because their music videos gave us many ideas towards our music video and they are also in the same genre as our song. The black and white picture of the couple represents mise-en-scene and also emphasises that our character wants to be loved by someone. Finally, I have included the image of the word 'faith' because towards the end of the song, the lyrics suggest that he will continue to have faith to find someone to love him 'I will find a way'. 

Overall, my mood board shows many interpretations of our music video and portrays them in a way that is specific to our genre.  

Permission to use Erick Baker's song

Reply:

Melissa Simmons

Oct 14
   
We’d love for you to use Erick’s song – please send us a copy of the project so we can see it!

Melissa Simmons






**This message may contain confidential and/or proprietary information, and is intended for the person/entity to whom it was originally addressed. Any publication or use by others of information herein is strictly prohibited and may be subject to legal action**

Narrative

The definition of 'narrative' - a story or account of events, experiences, or the like, whether true or fictitious.
All media narratives follow these steps:

Exploration

Development

Complication

Climax

Resolution

The narrative of our music video follows the actions of our main character. To make our narrative clear we needed to fully emphasise the theme which is rejection and heartbreak. We made this clear all through our music video because of the scenes we displayed. Ally calling Shannon and her rejecting his call implies rejection in love, also shots of them two together fading into shots of him makes it clear that he is now alone. Ally watching the flashbacks of him and Shannon when they were together shows heartbreak. All of this links with the lyrics of the song, of wanting to be loved.

Auteur Theory

I will be analysing a famous American music video director - Marc Klasfeld. He has directed over two hundred music videos by artists such as Katy Perry, Jay-Z, Kid Rock, Red Hot Chili Peppers, Nelly, Foo Fighters, The Script, Sum 41, Avril Lavigne and many more. He has had many MTV award wins and nominations and he has also written and directed commercials, independent films and documentaries. He is also the founder of Rockhard, a production company that also houses directors such as Ray Kay, Tony Petrossian and Steve Jocz. He is a graduate of NYU's Tisch School of the Arts.

Some music videos that he has directed:

Starstruckk - 30H!3 ft. Katy Perry

When You're Gone - Avril Lavigne

Bubbles - Biffy Clyro

So Far Gone - James Blunt 

All About Tonight - Pixie Lott

In detail I have looked at another video he has directed: Vanessa Carlton - A Thousand Miles.

From the first camera shot he uses, we establish the mise-en-scene. The setting is naturalistic in what we can guess to be her house. Vanessa Carlton is wearing casual clothes and has messy hair, this implies that she is just a normal girl. This may make it easy for others to relate to her. The lyrics link greatly with the visuals because the lyrics are about her travelling a thousand miles and therefore her and her piano are moving through out the music video. The camera angles that Marc Klasfeld has decided to use mostly foucs on her, he uses many close-ups and mid-shots. This is to capture her emotion so it makes it seem like she is really meaning what she is singing. Many shots are used of her playing the piano, I think Marc Kladfeld has done this to emphasise that she can play piano and this gives us clues about her personality. It is also because it makes the beat of the song match with the visuals.

Marc Klasfeld, as a director uses mise-en-scene to fit the mood of the lyrics. He seems to use many close ups of the artists to sell the song through their looks. In all of his videos that I have looked at he seems to have a performance scene to fit the genre of the song, ie. in Pixie Lott's video she uses many dancing scenes whereas in in Biffy Clyro's video it is a performance of him singing into a microphone with people behind him playing instruments.

Goodwin's Theory of Analysis

After the rise in MTV (1992) Andrew Goodwin wrote a book which identified a number of key features that distinguishes music video as a form. These include:

- Relationship between the lyrics and the visuals. Our music video has the link of rejection and feeling unloved because of the scenes of the couple together and then him alone in the same setting.

- Relationship between the music and the visuals. The music has a slow, steady pace to it and so does our video. We do not use many fast cuts or flash editing. Also, at the start of our video the person is playing guitar in time with the music.

- Genres having their own music style. Our music video fits with our genre because of the  instrument we have focused on (guitar)  and because the clothes the main character is wearing is an alternative rock style (jeans, jacket).

- There is an ongoing demand on part of the record company for many close-ups of the main artist. We use many close-ups of the main character's face in our video, particularly in the lecture theatre scene when he is singing the song to display his emotion and also to tell the record through what he looks like.

- Iconography developed by the artist that might become part of their image. There is a focus on a guitar at the beginning in the bedroom in the video to emphasise genre.

- Reference to voyeurism in the treatment of women and also in systems of looking. We see Shannon being wanted by Ally through out the lecture theatre scene (flashbacks in the background) and him coming back to the same places they went as a couple.

- Inter-textual references. We focus on the use of phones through our characters using them to try and contact each other or ignore each other.

In my textual analysis's that I have completed on professional videos I believe that I have considered all seven points that Goodwin made and carefully considered whether they include all of these things.

Mise-en-scene

The definition of mise-en-scene is 'an expression used to describe the design aspects of a theatre or film production'. In French it translates into 'putting into the scene'. It includes:
Lighting
Props
Costume
Make-up
Colour
Setting
Decoration/scenery of the setting



The typical mise-en-scene for alternative rock videos are usually based in urban settings such as busy cities. The artists commonly wear casual clothes (jeans, jackets, shirts). Instruments (drums, guitars) and performances of the artists are regularly included. The lighting varies, however dark lighting is used quite a bit if the concept of the song is sad. The use of black and white editing is commonly used in alternative rock music videos too. Narratives are often used, usually with a reference to love and/or heartbreak depending on the narrative of the song.
To gather research for our genre, I will analyse two alternative rock music videos.

The Fray - How To Save A Life

The establishing shot of this music video of a man playing piano - showing an instrument is a characteristic of alternative rock videos. The scene has a white background and the man is wearing black. I think this has been done to represent the sad mood of the song. A performance is shown as cuts throughout the music video, here other instuments are focussed on such as guitars and drums. Many close-ups are used of the lead singer and the characters in the music video, this is to show their emotion and this captures the concept of the song. Their is also writing on the mirrors, phrases such as 'let it go' are shown. This clearly shows the feelings of the characters and it makes the video link with the lyrics. Towards the end of the song the music begins to progress into more of an upbeat tone and this changes the vibe of the music video to reflect the song. This is shown through the characters jumping around and smiling. Phrases on the mirror such as 'have faith' is shown. During the whole music video cuts are used to show a heart shaped necklace. This may represent love, and this could be shown as the deeper message of the music video.

Snow Patrol - You're All I Have

The music video starts off quiet, but then a band member plugs in an amplifier and then the music properly starts. I think this is done because it shows that the music video is linking with the song. This whole music video is performance based. The setting is all in one place but it is not on a stage or with an audience as you may expect, it is set in what looks to be a kind of basement area. The decoration that has been used are props such as poles around the setting, This may emphasise the genre. The music video focuses on the band members and their instruments. They are dressed in casual clothes such as jeans and plain tops. The music video uses special effects, it shows lightning in the room that they are performing in. This is used because the pattern in which is is used, is in time with the beat of the song. The lighting is fairly dark, this is quite common in alternative rock videos so this also may emphasise the genre.

In our music video we are going to create the mood with the lighting and editing. Dark lighting and black and white editing is used on Ally when he is alone and sad about being rejected, and flashbacks of when he was with Shannon are going to be colourful with bright lighting. Ally will be wearing simular clothes to other alternative rock videos we have watched and analysed.

Target audience

Our target audience for this music video ranges between older teenagers and adults, around 16 - 35. We decided on this because of the concept of the music video. The video displays a message of having bad luck with relationships and getting rejected. Through the focus of the main character, the audience can see that people often get extremely down about it. This age group may be able to relate to this the easiest because they are the ones who may be experiencing many relationships, some not ending well. This means that they will have some sort of heartbreak and/or rejection clear in their minds. This indicates that they will be able to sympathise most with our main character in our video and be most interested in the lyrics.


Another reason as to why it may be more relevant to this audience is because the music video has a slow and steady pace to it, whereas younger people may be more interested in music videos with a fast pace and a more upbeat tone e.g. dupstep. They may also be more attracted to a different type of genre such as pop music because they are more likely to sing about experiences that younger people can relate to.

Some other music videos that are aimed at the same target audience:

Analysing the lyrics of our song

My crown of roses
Is filled with thorns
And the sleeve where my heart is
Is old and worn
I guess the time of my life
Is running late
And I don't know how much longer
I can wait

The first verse sets up the feeling of the song. 'My crown of roses' suggests a good relationship and then the next line 'is filled with thorns' implies it has changed and he is now in pain because of the relationship. 'I guess the time of my life, Is running late' indicates that the time of his life (meeting a woman he can be with forever) hasn't come yet even though it should of. 'I don't know how much longer I can wait' implies that he has been waiting for someone to love him for ages and he doesn't want to wait any longer.


For your phone calls, four walls, at night fall in your bed
So my bruised ears will not hear this one clear thought in my head
When will I be loved

This is the chorus. The first line indicates that he is waiting for her 'phone calls' and the next part of the song 'at night fall in your bed' suggests that he wants to be with her.  'So my bruised ears will not hear this one clear thought in my head' tells us this is all he can think about and it's what's most important to him. This makes the song feel very emotional. 'When will I be loved' makes it clear that he is waiting for someone to love him and he is feeling very lonely and sad.


The older I get
The younger I want to be
Why do I fall
So easily

'The older I get, The younger I want to be' suggests that as he is getting older and he wants to go back in time and find someone to love him. Maybe becase he feels it is too late now. The line 'why do I fall so easily' is a personal reference to the singer. It gives the impression that he gets too involved and attached in relationships so it's harder to let go and this may make the audience feel sympathetic towards him.


For your phone calls, four walls, at night fall in your bed
Now my bruised ears can just hear this one clear thought in my head
When will I be loved
When will I be loved


Let's dance in the dust
Of another one of our days
I hope that tomorrow
I will find a way
I'll find a way

Towards the end of the song the feeling changes a little and he seems to still have some hope about love 'I will find a way, I'll find a way'. This shows us that he still has some hope left inside and he will carry on looking for love.


To your phone calls, four walls, at night fall in your bed
Now my bruised ears can just hear this one clear thought in my head
When will I be loved

The main theme of the song is heartbreak and rejection throughout the singers life. The song does not only just imply the usual heartbreak but it also suggests that his time is running out to find someone that will love him.

Star Analysis

I have decided to complete a full analysis on a band that heavily influenced our music video: The Script.

The Script are an Irish alternative rock band from Dublin, formed in 2001. Mark and Danny were formally part of a band formed in 1996 called 'mytown'. They found themselves invited to Canada to collaborate with artists such as Dallas Austin, Montell Jordan and Teddy Riley. They were based in the US for many years but they moved back to Dublin where they recruited two new band members. The band's influences were artists such as U2, The Police, The Neptunes, Timbaland and Van Morrison. Danny and Mark started making demos for other artists, but when they met drummer Glen Power, their objective changed. The three of them went on a working holiday to Los Angeles and in one week, they produced three songs. The Script received an award at the World Music Awards for 'Best Selling Irish Act' and on the 19th February 2010, they won 'Best Live Performace' at the Meteor Ireland Music Awards. 

They realised their first album 'The Script' in August, 2008. The album has featured in popular television programmes such as 90210,  Ghost Whisperer, The Hills, Eastenders, Vampire Diaries and Waterloo Road.

 

This album cover gives the audience an idea of what the concept of the album is going to be. Displayed is a lady and a man, and the man has his head blown off. This suggests that the woman has hurt the man, rather than the stereotypical idea of the man hurting the woman. It is also urban because of the buildings surrounding, this emphasises the genre of the music.

In August 2010, they realised their second album 'Science & Faith'. This album was recorded in London. The vocalist Danny O'Donoghue talks about people being stripped from everything that they own and how this inspired the band to write the songs for the new album.  'For The First Time' entered the UK charts and reached number 4 and entered the Irish charts at number 1. On 1 October 2010 tickets for The Script arena tour in March 2011 went on sale. The tickets for all 12 arenas around the UK sold out in 5 days.

This album cover displays holding hands of a man and a woman. Holding hands implies a romantic theme so this suggests the album is going to be about love. The title of this album has the word 'faith' in it, this links with the cover because the showing of holding hands implicates they have faith in each other.

Here is a three-shot showing all of the band members. They create a typical stereo type image of an 'alternative rock band'. We can see this through the clothes they are wearing (jeans, plain tops) and through the mise-en-scene of dark lighting and black and white editing.

Textual Analysis of 'Before the Worst' - 'The Script'.

I am analysing ‘Before the Worst’ by ‘The Script’. The video was directed by Paul Minor. The genre of the music video is alternative rock and the characteristics of this genre that this music video displays are: male based, urban setting and casual clothes (jeans, jackets).

There is one main relationship between the lyrics and the visuals and that is the concept of wanting to go back in time. Most of the video shows the band rehearsing this song before a show, this links with the song because it is before something has happened. The lyrics say 'take it back to the night we kissed' and at this point we get an extreme close up of the lead singers face. This is to imply emotion when the song is talking about going back to happier times. When the lyrics say 'who would have thought it would end up like this?' we see him singing out to an empty stadium. This is to suggest he is now singing to no one, and the girl he is in love with has gone. When the chorus is first played at we hear the lyrics sat ‘let’s take it back’ and 'before the worst' we see separate close-up and mid-shot camera angles of the band members to capture emotion of sadness. The video highlights through out the video that they are not playing to an audience by showing the empty seats, this is linking to the lyrics because it is showing that they are alone and this makes us sympathise with the band members, especially the lead singer Danny O'Donoghue because the video mostly focuses on him. The music video also shows him being alone on a street. This could be interpreted that this is before anyone is there, which links with the lyrics because he wants to go back before a relationship went wrong. This video relates to other video’s that ‘The Script’ have produced as they all relate to heartbreak and break-ups.

The lights shining on the band when they are performing matches with the beat of the music, to emphasise the style of the music to the audience. The instruments playing in the music are focused on in small bits throughout the music video, for example there are close-ups of the drums and keyboards. This is to add to the effect on the performance based video.

The record company is looking to sell this track through the focus on the lead singer and his sex appeal. He is the main image of the band, however he is not dressed in a sexual way because this may not fit with the genre they are trying to put across. We can suggest that the video is aimed at a female audience because of the spotlight being on a young, attractive man. We can also see it is aimed at a female audience becuase during the music videos we see small clips of a few girls watching the band rehearse. This suggests that girls love this band.

Their are inter-textual references such as the band going on tour. This relates to the artist's star image as they go on tour a lot because of how famous and popular they are. They are rehearsing for their show, this creates a sense of realism for the audience as the band would have to rehearse many times before they perform.

The music video is mainly concept based. This is because the lyrics relates to the concept of the music video - before something has happened. This implies that the artist wants to go back in time. It is also performance based because the band are playing on stage with their instruments and some girls are watching. There are always clips of The Script performing the music in their muic videos so this is a star-image motif.


Overall, this music video may come across simple but there has been a lot of thought into how to relate the video with the lyrics so it looks effective and interesting for the audience to watch. 

Textual analysis of 'The Man Who Can't Be Moved' - 'The Script'.

I am now going to analyse the music video 'The Man Who Can't Be Moved' by 'The Script'. This video was directed by Marc Klasfeld. The genre of this music video is alternative rock. The characteristics of this genre are: the artist performing their music (often showing instruments such as guitars and drums), male dominant and the setting of an urban based area.

There is a distinct relationship between the lyrics and the visuals in this music video. The lead singer of the band tells the story of the lyrics through his actions.  When the song says 'you'll see me waiting for you at the corner of the street', the man is sat on the corner of the street. In the song it mentions that he 'isn't broke, just a broken hearted man', at this point in the video he refuses money off people in the streets. People also try and move him in the street but he refuses showing that he is 'the man who can't be moved'. He gets questioned by news reporters because he will not move from the street. At this point in the song he says 'you'll see me on the news'. The video shows traffic moving by in the city fast, yet he doesn't move. This makes it clear that time is passing by before him but he won't move. This makes the video a narrative based video that tells a story.

The lead singer of the band is the main image of 'The Script' so therefore the music video has many close ups of him. This is because they are trying to sell the video through his looks, this indicates that the song is aimed at a female based audience. There are focuses on the instruments that the band are using, this is to add to the effect of a performance based video. 'The Script's music videos are usually based in urban cities, this is known as a star image motif.


In the music video the police are watching the lead singer of the band from their cars because he won't move off the corner of the street. People walking past stop and crowd round to watch him. This is to emphasise the narrative of the song that he will not move from the corner of the street.

There is reference to other media in parts of this music video. When the lead singer is sat on the side of the street he is being questioned by news reporters which is another type of media. This adds to the narrative to the music video and it also creates a sense of realism.

The video is narrative based because the lead singer of the band tells the story of the song through what he does in the music video. It is also performance based because there are clips of the band performing the song, this adds to the characteristics of the genre that they are trying to portray.

Overall, this music video emphasises the narrative of the song through Danny O'Donoghue's actions. The video has a feeling of sadness and heartbreak, but also determination to try and get the girl back. A female audience may feel sympathy for the singer and this might make them like the record and therefore buy it.

I will now do a star analysis of another band: You Me At Six.

You Me At Six are an English rock band from Surrey formed in 2004. In their early days they released two extended plays 'We Know What It Is To Be Alone' and 'Untitled'. They were nominated for 'Best British Band' in 2008, 2009 and 2010 at the Kerrang Awards. In spite of losing each time they won in 2011. The band's bassist Matt Barnes also owns a clothing line range called 'Cheer Up! Clothing' which was formed in 2007. The clothing line sponsors many artists such as All American Rejects, Four Year Strong, Emarosa and VersaEmerge. The band's lead singer Josh Franceschi also owns a clothing range 'Down But Not Out'. The clothing line models' feature several of the band's members. In summer 2011, the band's rhythm guitarist Max Heyler also started his own clothing range called 'Become Antique'.  

They became extremely successful after the release of their first album 'Take Off Your Colours' which included the popular singles such as 'Save It For The Bedroom' and 'Finders Keepers'. These entered the UK Singles Chart. They released this album through Slam Dunk Records on the 8th October 2008.

This album cover is deliberately ambiguous, we can interpret this album cover however we want. It is not particularly displaying anything about the actual band other than the fact they are different. It links with the bands name because the words 'me at' are put together so it looks like the word 'meat'; and displayed on the album cover looks like a sink drainer. This could of been done as a play on words. It has a link with the album name because different colours are used such as red and green and the album is called 'Take Off Your Colours'.

On the 11th November 2009 Josh Franceschi (the lead singer) announced their second album was complete and will be released in early 2010.  It was released through Virgin Records on the 11th January 2010. The album was produced and engineered by Matt O'Grady and mixed by John Mitchell. This album debuted at number 5 in the UK album chart, however it hit number 4 for the mid-week chart. They released their first song from the album 'Underdog' and made it available for free streaming from their myspace website. On the 28th January the band announced that they would be releasing an iTunes exclusive bundle, including their second follow-up single of their new album. On the 21st July the band released a music video for their third single on this album 'Stay With Me'. This song was used in a popular television programme called 'Made In Chelsea'. 

This album cover could be interpreted as feminine because of the mise-en-scene displayed. The image of flowers and the colours such as pink and yellow give a girly atmosphere. I think they may have done this to try and sell their music to a female audience.

Textual Analysis of 'Stay With Me' - 'You Me At Six'.

This video that I am analysing was directed by Frank Borrin. The genre of this music video is rock. I can see this because of many of the genre characteristics they have used. The music video is based around the band performing, showing the instruments they use. The clothes that the band members and the characters are wearing display a rock image because they are dressed in jeans, jackets and t-shirts.


There is a strong link between the lyrics and the visuals in this video. The lyrics say 'I give you take, it's the way it's always been' and at that point there is a man in a car, looking very sad and emotional. The same man then buries a picture in the ground of him and a girl. This indicates that he has been hurt in love and wants to get rid of his memories of them two together which goes with the lyrics. Later in the song the lyrics say 'I give you take, some things they never change'. At this point there are girls walking around an empty field all looking alone and upset. This suggests that these girls have all been unlucky in love and relationships because they have been treated badly. When the lyrics say 'I know that I could walk away' we see girls burying items in the ground. This implies that these objects have something to do with a bad relationship and them burying them in the ground symbolises that they can walk away from it. Then a very literal link between the lyrics and the visuals is shown. The lyrics say 'these things take time to grow' as it shows a girl with a watering can, sprinkling the water on the floor. This has a hidden meaning that relationships take time to grow. As the chorus starts again and the lyrics are 'stay with me' repeatedly, people grow out of the ground from where the previous people have buried the objects of their relationship. This is suggesting that the person is going to stay with them.

The main image of this band is the lead singer Josh Franceschi so therefore when the video shows the band performing there are many camera angles focusing on him. This is because they are sexualising the artist and trying to sell their track to girls by using his looks. The video shows many close-ups for guitars and drums so that the beat of the music matches what the audience are hearing. This also emphasises the rock genre that they are trying to portray. 

The setting that they have used is not a stereotypical urban city like bands such as 'The Script' often use. It is a large, overgrown field. This could be for reasons such as they are trying to show that they are different; and also to emphasise the mood of the characters being lonely.


The video is concept and performance based. The concept of the music video is love and heartbreak, yet also wanting to stay with someone. This is portrayed through the man burying the picture of him and a girl and through all the girls shown walking around on their own and burying objects of a past relationship. The feel of the video changes right at the end when their lovers come back and are close to them again. The video is performance based to show off the bands image and to emphasise that they are a rock band. From watching this music video and others by 'You Me At Six', I have found out that all of their videos have a lot of performance included. This is a star image motif. 


Overall, from analysing this music video I can now see that though it may come across simple, they have included many aspects to show that they are a different type of band (the setting and people coming out of the ground); and also to try and sell their music mostly to a female audience (making this song about love and sexuallising the artist). 

Choosing our song

To start our media coursework, we needed to pick an artist to study. To do this we looked on websites such as Unsigned.com and YouTube.com. We all found three artists each and found some background information on them. After displaying these to the other members of our group we all made a decision on the artist called 'Erick Baker'. We listened to all of the songs he uploaded and all made a decision on the song 'When Will I Be Loved'. We chose this artist and song because it gave us many ideas as to what concept we could display throughout our music video make it as interesting and original as possible. We also picked this artist because he was the best singer and this would help our finished product seem as professional as possible. 


To get some inspiration for what to film, we browsed music videos on YouTube by established artists. We found the music videos by 'The Script' were extremely helpful as they are a similar genre and they have released many love songs.

Unsigned artists

Mike Dignam –

http://www.youtube.com/watch?v=pjT9h6_0Cc4 
http://www.youtube.com/watch?v=mFNJKCaFis0 
http://www.youtube.com/watch?v=ruv8c_zzyv4&feature=related

Mike Dignam wrote his first album at 17, he then put some if his songs on the internet and quickly got 30,000 fans. He then paid and printed out 1000 CD’s which are now all sold out. He then went to college to study music, and two years later he started writing his new album. He recently supported Joe Brookes on his UK tour, and sold over 500 tickets.

Silent Sundays –

http://www.unsigned.com/silentsundays

Silent Sundays formed in 2006 and are a 4 peice band. They are from Sheffield and the genre of their music is a mixture of punk, rock and indie. Their style of music is quite fast, upbeat and has a strong rhythm to it. They are currently doing gigs around the UK.

The Colours -

http://www.unsigned.com/thecolours 

The Colours are from Reading, and the genre of their music is a mixture of alternative, pop and dance. They are also currently on a UK tour promoting their debut single 'Tonight I Let You Go'.